by Joel Friedlander
Imagine for a moment that you've hopped into an elevator on your way somewhere. You're carrying the proof of your book that just arrived from the printer. A gentleman sharing the elevator notices your book and says, "Hey, that looks interesting. What's it about?"
What's your response? Do you fumble, start in one direction then go in another? Do you find yourself just getting started when the elevator reaches the floor where this fellow has to get off? Have you made the most of this opportunity?
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